Growth in brand equity leads to stronger pricing power
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Inflation is squeezing margins. Budgets are under scrutiny. And marketers need more than storytelling—they need proof.
This study gives you exactly that. BERA.ai analyzed 1,600 brands across 140 categories and found that a 1% lift in brand meaning and uniqueness reduces price sensitivity by 0.57%. In short: stronger brand equity means stronger pricing power—and hard numbers to back your strategy.
This study gives you exactly that. BERA.ai analyzed 1,600 brands across 140 categories and found that a 1% lift in brand meaning and uniqueness reduces price sensitivity by 0.57%. In short: stronger brand equity means stronger pricing power—and hard numbers to back your strategy.
- A 10% increase in brand equity drives a ~6% gain in pricing power
- Brand meaning and uniqueness outperform income and market wealth
- Stronger brands can shift more budget to performance without losing margin
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