Challenging assumptions around brand gender preference

Problems facing brands 

The ecosystem of brand growth and product consumption is always changing. The strategy that worked last year might not be the strategy for the future. To maintain long-term brand growth, increasing the share you hold in existing markets may not be enough–extending your reach by finding new markets, and developing products that cater to those new markets may be the key to unlocking billions in revenue.

Watch BERA experts in the think tank for a 30-minute discussion on the importance of audience prioritization and review a recent case study on how Lululemon unlocked millions in revenue by successfully repositioning itself among a male market. 

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