INDUSTRY INSIGHT
The BERA Brand Management Maturity Model
How leading marketers maximize investments to grow brand equity and measure the financial impact of brand.
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INDUSTRY INSIGHT
How leading marketers maximize investments to grow brand equity and measure the financial impact of brand.
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Come explore the five stages of building brand maturity and get specific examples of how your approach to brand impacts your company’s financial performance. Through each section, you’ll be able to identify your current state and uncover insights and best practices to inspire your future goals and priorities.
Beyond sales, brand is in everything.
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In this industry insight, you'll learn:
Come explore the five stages of building brand maturity and get specific examples of how your approach to brand impacts your company’s financial performance. Through each section, you’ll be able to identify your current state and uncover insights and best practices to inspire your future goals and priorities.
We sat down with leading marketers, responsible for helping some of the world’s most influential brands grow, to ask how they use brand equity to drive significant business impact.
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Measure brand equity, maximize financial impact, and manage your brand purpose with agility and confidence.
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