The importance of brand purpose.

The growing relevance of brand purpose.

Your brand's purpose is more than an empty mission statement; it's the very reason for being. Brands with strong purpose and equity generate superior financial performance, valuation, and value creation. 

In this fireside chat, you'll join Kraig Schultz, Head of Customer Success at BERA, to see how global brands define and activate their brand purpose, based on a Purpose Activation Framework.

Register for this on-demand webinar to discover:

• Why the world needs your brand.
• Why you matter to your customers, not why you market to them.
• Why the strategies for building your brand matter to customers.

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