ON-DEMAND
The power of brand equity and why it matters.
Want to learn more about how leading marketers grow brand equity and measure the financial impact?
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Maximize your brand equity
No one questions the price of Tesla or Apple. That’s the value of brand equity, but do you know how to measure and scale your share to drive significant financial impact? Watch this on-demand webinar to get actionable, trending insights.
Join an incredible panel of marketer leaders who are building brand equity in some of the world's most influential brands. This on-demand webinar is hosted by Jim Stengel, ex-CMO Procter & Gamble, and Jessica Baum, SVP, Product Marketing at BERA, with the purpose of providing marketers with actionable insights to drive financial impact in your organization.
Meet the speakers:
- Michelle McAlister, Sr. Director of Marketing at PepsiCo
- Garrett McGuire, Director of Marketing at Merrell
- Joe Pagano, VP Marketing Solutions Consulting at Neustar
- Janu Lakshmanan, Principal Account Director at BERA
Watch on-demand
Beyond sales, brand is in everything.
Unlock your industry insight
We sat down with leading marketers, responsible for helping some of the world’s most influential brands grow, to ask how they use brand equity to drive significant business impact.
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Unlock your brand potential.
Measure brand equity, maximize financial impact, and manage your brand purpose with agility and confidence.
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