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Learn how to connect your brand investments to your financial results by bridging the marketing-finance divide.
CFOs and finance teams tend to favor spending on performance marketing given how measurable its impressions, opens, clicks, downloads, and purchases are. But CMOs, Chief Brand Officers, and marketing teams also spend a lot on brand management–which is historically far less measurable and accountable. Thus the Marketing-Finance Divide.
Read this exclusive report on using modern tech to
- Create intentional value and focus less on short-term pricing
- Use robust consumer insights to reduce marketing waste and maximize the financial impact of your campaigns.
- Quantify and communicate the holistic impact of brand investments to CFOs and CEOs.
Download the report now!
Get your report
Beyond sales, brand is in everything.
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In this industry insight, you'll learn:
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- Lorem ipsum dolor sit amet, consectetur adipiscing eli
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Learn how to connect your brand investments to your financial results by bridging the marketing-finance divide.
CFOs and finance teams tend to favor spending on performance marketing given how measurable its impressions, opens, clicks, downloads, and purchases are. But CMOs, Chief Brand Officers, and marketing teams also spend a lot on brand management–which is historically far less measurable and accountable. Thus the Marketing-Finance Divide.
Read this exclusive report on using modern tech to
- Create intentional value and focus less on short-term pricing
- Use robust consumer insights to reduce marketing waste and maximize the financial impact of your campaigns.
- Quantify and communicate the holistic impact of brand investments to CFOs and CEOs.
Download the report now!
Unlock your industry insight
We sat down with leading marketers, responsible for helping some of the world’s most influential brands grow, to ask how they use brand equity to drive significant business impact.
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Unlock your brand potential.
Measure brand equity, maximize financial impact, and manage your brand purpose with agility and confidence.
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