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NPS is a classic way to gauge current customers’ satisfaction and spur improvements to a company’s products and services. It should NOT, however, be your north star brand metric.
This exclusive report outlines multiple problem areas with using NPS as a brand metric
- Conceptual: surprising data on whether NPS scores are reliable leading indicators of revenue and enterprise value
- Technical: interesting glitches with NPS math
- Practical: real-world headaches in implementing NPS and trusting its results for your brand
Learn more. Download the report now!
Get your report
Beyond sales, brand is in everything.
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In this industry insight, you'll learn:
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- Lorem ipsum dolor sit amet, consectetur adipiscing eli
- Lorem ipsum dolor sit amet, consectetur adipiscing eli
NPS is a classic way to gauge current customers’ satisfaction and spur improvements to a company’s products and services. It should NOT, however, be your north star brand metric.
This exclusive report outlines multiple problem areas with using NPS as a brand metric
- Conceptual: surprising data on whether NPS scores are reliable leading indicators of revenue and enterprise value
- Technical: interesting glitches with NPS math
- Practical: real-world headaches in implementing NPS and trusting its results for your brand
Learn more. Download the report now!
Unlock your industry insight
We sat down with leading marketers, responsible for helping some of the world’s most influential brands grow, to ask how they use brand equity to drive significant business impact.
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Unlock your brand potential.
Measure brand equity, maximize financial impact, and manage your brand purpose with agility and confidence.
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Bottom content area. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nostrum inventore magni facilis suscipit odit unde rerum temporibus nesciunt illo tenetur.