INDUSTRY INSIGHT
The power of brand equity and why it matters.
Read how leading marketers harness the power of brand equity to grow the world's most influential brands.
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Unlock the power of brand equity
Tesla fans don’t balk at the price of its vehicles. Longtime Apple users will eagerly wait in line for the latest iPhone. Loyal Nike customers will happily deck themselves (and their friends).
Why? They have strong brand purpose and values that resonate with fans profoundly and meaningfully. They resonate so much that they engender loyalty and drive tangible financial impact for their business; this is the value of brand equity.
What's inside?
BERA SVP of Product Marketing, Jessica Baum, sat down with leading marketers responsible for growing some of the most influential brands to ask how they leverage brand equity to drive significant business impact.
In this industry insight, you'll learn how to:
- Balance brand marketing and performance marketing
- Focus on tangible business impact, not just vanity metrics
- Leverage brand equity to reduce spending and maximize ROI
- Predictive analytics to gauge consumers’ current Brand Love
- Explain the company-wide value of brand equity
Get your report
Beyond sales, brand is in everything.
What's inside?
BERA SVP of Product Marketing, Jessica Baum, sat down with leading marketers responsible for growing some of the most influential brands to ask how they leverage brand equity to drive significant business impact.
In this industry insight, you'll learn how to:
- Balance brand marketing and performance marketing
- Focus on tangible business impact, not just vanity metrics
- Leverage brand equity to reduce spending and maximize ROI
- Predictive analytics to gauge consumers’ current Brand Love
- Explain the company-wide value of brand equity
Unlock the power of brand equity
Tesla fans don’t balk at the price of its vehicles. Longtime Apple users will eagerly wait in line for the latest iPhone. Loyal Nike customers will happily deck themselves (and their friends).
Why? They have strong brand purpose and values that resonate with fans profoundly and meaningfully. They resonate so much that they engender loyalty and drive tangible financial impact for their business; this is the value of brand equity.
Unlock your industry insight
We sat down with leading marketers, responsible for helping some of the world’s most influential brands grow, to ask how they use brand equity to drive significant business impact.
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Unlock your brand potential.
Measure brand equity, maximize financial impact, and manage your brand purpose with agility and confidence.
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